My MAGIC
Personal brand strategy, storytelling, and copywriting.
I partner with wellness-minded thought leaders, entrepreneurs, and executives who want to create meaningful impact with their message. Together, we’ll take your personal brand to the next level so that you can attract the right clients, fans, and opportunities while boldly leaving your mark on the world.
My Mission
Real talk.
At the heart of your brand is your story. I dig deep to discover it, hone it, and authentically communicate it through various channels and interactions both online and offline. By combining insights with ideation, I deliver intentional content and brand strategies that lead to results.
+ + + + + + +
Services
Things I do well.
Strategy
Research + insights
Brand strategy
Content strategy
Voice + tone development
Naming
Content
Copywriting
Long-form editorials + ghostwriting
VO script writing
Social content creation
Podcast production
Etc.
Press kit creation
Art direction
Copy editing
Creative consulting
Big ideas
FOUNDER, CHIEF CONTENT DIRECTOR + StRATEGIST
Hi, I’m Natalie.
Or, just Nat. Even though I hated Nat when I was like eight. Mostly because it rhymed with things like rat, fat, and mat. Nat the fat rat lies on the mat. You can see where this is going ... it obviously demonstrates my early love of wordplay and high capacity for creative thinking. Whaddup, 1996.
I've been told that my positive energy is infectious and my laugh lights up a room. A passionate storyteller, I’ve worked in the marketing and brand creative space for nearly 15 years, most recently as the Content Director at SimplyBe. Agency, where I led content and built strategies for countless personal brands of high-level execs, entrepreneurs, and celebrities.
After SimplyBe. was acquired in December 2023, I made the decision to go back to my own shop, Noted, the copywriting and branding agency I founded in 2018. I’ve taken everything I know about personal branding and married it with my other passions: wellness and inspired living. My aim is to work with passionate, wellness-minded individuals who have a unique message to share, but need expert advice on how to get it in front of the right eyes and ears. I pride my work on its healthy balance of right-brain and left-brain thinking, where bold visions are grounded in sound strategy and excellent execution to produce authentic, meaningful content. My goal is always to leave people feeling something—whether it be inspired, motivated, emotionally moved, or simply…better.
Words I live by:
Live the full life of the mind, exhilarated by new ideas, intoxicated by the romance of the unusual. Ernest Hemingway
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou
+ + + + + + +